hi 👋🏾
i’m nelson james.
a experience design leader.
i help drive organizations through data, learning, and community-driven marketing
community engagement.
learning.
disruptive design.
experiential marketing.
my role is to disrupt the status quo, provide actionable strategic insights, and transforming user experiences
some works…
🔹7.4x more engagement and 3.2x awareness
🔹8 out of 10 found extremely helpful
🔹120 million impressions
🔹used just-in-time learning to teach users immediately after violation occurred on TikTok's For You Feed, reducing repeat violations by 90% in A/B test
TikTalk
A 17 episodic series on TikTok Shop policy. Click here for the interactive knowledge guide displayed after video.
🔹 8 custom IRL large-scale creator workshops delivered
🔹 2000+ creators trained
🔹82% growth in creators LIVE GMV performance
🔹500 million+ impressions
IRL Creator Live Workshop
Designed for new creators, featured 8 interactive workshops on various portions of improving live content quality.
🔹 amazon’s first interactive training video-animation test
🔹 piloted in the US, then scaled to 8 regions
🔹 covers 30 different topics on driver safety
🔹 delivered through a custom LMS built into the driver app
Delivery Safety
1 portion of a 8-episodic interactive training video animation certification for Amazon Flex drivers.